Day 21 – Getting the Word Out

Vancouver Island Direct Farm Market Association AGM is being held at the Saanich Fairgrounds, tonight (November 21) at 7pm: doors open at 6:30, cookies and coffee will be served. If you have a farm in the area, consider coming to the meeting and becoming a member. You’ll get to connect with a great group of farmers, hear about current issues affecting all of us, and learn about how effective it is to band together to let consumers know where to find local farm products. 

Small farms use all kinds of strategies to get their produce into the hands of consumers - farmers' markets, box programs, and farm gate sales... What works best for you?

Small farms use all kinds of strategies to get their produce into the hands of consumers – farmers’ markets, box programs, and farm gate sales… What works best for you?

The DFMA has certainly been a fantastic marketing tool for us – we are listed in the annual Farm Fresh Guide as the Alderley Grange (the name of our farm stand) and that one listing alone has sent all sorts of customers our way. We do not have the benefit of a lot of drive by traffic, so it’s not that easy for people to find us. But, find us they do – either online (check out the Farm Fresh website if you are looking for any kind of local produce, eggs, meat… ), through the Farm Fresh Facebook page, or at the annual Farmer’s Market Area at the Saanich Fair. We also attend local farmers’ markets and have been very happy with the success of our subscription box program (more on how that will look for the 2014 season in a future post).

Local marketing groups are not only invaluable in terms of bringing farmers and customers together, they also help bring farmers together - no small feat given that getting farmers together is a bit like herding cats.

Local marketing groups are not only invaluable in terms of bringing farmers and customers together, they also help bring farmers together – no small feat given that getting farmers together is a bit like herding cats.

If you farm elsewhere, would you mind posting a link to your local/regional marketing resources? (add the link in the comments section…) Do you have a regional co-op? Something similar to the DFMA? A fantastic farmers’ market that does a great job of promoting local products? And, if you like to shop local, how do you connect with farmers in your area? I’m always interested to see how other farmers are connecting with their customers and how customers find their farmers…

Interested in learning who else is participating in the 30 days blog-a-thon or the five things Holly Spangler will be talking about all month long? Head over to Prairie Farmer to find out!

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